Category Archives: lectures

Nonsense of knowledge Management

“it is quite easy to distinguish between ‘knowledge’ and ‘information’ in such a way as to remove ambiguity and, at the same time, demonstrate the fundamental nonsense of ‘knowledge management’.”

The main question here is “Can knowledge me managed?”  I have asked that question from lecturers and my colleague and everyone seems to give me different answers. Meanwhile the definition of Knowledge Management according to business It experts has gone beyond the process of gathering, capturing, distributing and effectively using knowledge but rather a discipline that promotes and integrated approach to identifying, capturing and shearing all of an enterprise information assets. Assets such as databases, documents, policies, procedures and individual experiences.

So does that mean that  organisation or individual that doesn’t reflect or show his/her experience or assets has no knowledge?

Professor T.D. Wilson of Sheffield University UK, talked about his own view about knowledge management. He believed that ‘knowledge Management’ is just an umbrella term for a verity of organisational activities, so none of which are concerned with the management of knowledge. He argued that those activities that are not concerned with the management of work practices, in the expectation that changes in such areas as communication practice will enable information shearing.  He further distinguish the difference between knowledge and information in such a way as to remove ambiguity and at the same time demonstrate the fundamental nonsense of knowledge management.

I was fortunate to get the contact of this white paper (Professor Wilson) from my lecture via email. I asked him to shed more lights on his own opinion about knowledge management. he said-

“If getting promotion, or holding your job, or finding a new one is based on the knowledge you possess – what incentive is there to reveal that knowledge and share it?’

This is not to say that allowing people to contribute effectively to the management of organisations is impossible and that sharing knowledge and enabling people to use their creativity in innovative ways in organizations is impossible – simply that it is very difficult, and that it does not reduce to some simplistic concept of ‘knowledge management’! It demands a change in business culture, from the macho Harvard Business School model, to something more thoughtful and understanding of what motivates human beings.

In conclusion, although professor Wilson has his own points but I think the use of implementing adequate knowledge management especially in information system management are very important and research shows that it helped organisations that are already falling apart. Adequate training of staffs, seminars and some other means of acquiring knowledge and experience will definitely help to improve organisational output. A good example of organisation that helped other businesses when it comes to knowledge management is Intoto Knowledge. See the video bellow-


Intro Knowldge: Knowledge Management in 87 Seconds [Video Link] Accessed: 06/03/2015

Micehal E.D Kenig (2014) Knowledge Management World: what is KM? KNowledge Management Explained. Source:…/What-is-KM-Knowledge-Management-Explained-82405.aspx. Accessed: 06/03/2015.

Wilson, T.D. (2002) “The nonsense of ‘knowledge management'”Information Research, 8(1), paper no. 144 Source: Accessed: 26/02/2015.




Day 2 Lecture: Ethics and Accessibility

Ethics, Legal, consideration and web accessibility

It was a morning lecture and as usual our lecture know his way of bringing everyone back  into the working mood. We start by doing an activity which lead us into the topic of accessibility. He told us in group to brainstorm some possible digital innovative ideas for paralympians.  I really love this activity because everyone in the group came up with different idea and we finally conclude on one which we presents to the whole class. The image bellow show the presentation that was made by me and my group.

We came up with the use of Google Glass which only voice pattern recognition. This can only be used by paralympians who does not have visual impediment. So with the use of Application, the Google Glass can help the user to communicate with the team members, get instant message and also get directions. Another innovative idea is the use  of carbon Fiber Chair which will be lighter than metal or iron wheel chair.

It was very interesting topic as the lecture explain the important of world wide web taking the consideration of users that has one impediment or disability or the other. Meanwhile we went through most of the legal right and ethics which govern website host or users to make sure that their is no digital divide for any body with impairment or racial discrimination in accessing World Wide Web.  Some of which are UK Disability Rights Commission 2004, UK Presidency of EU 2005 and Copywrite Law  etc. We then look at some of the techniques which can be used to increase or better World Wide Web accessibility such as clean strict code use of standardized HTML and CSS, and some scripting languages for users with sight issues and must comply with W3C web accessibility criteria.

According to Charles Ess who wrote the book titled Digital Media Ethics, chapter one of this book talk about privacy issues with social media such as Facebook, Twitter or Myspace. Each social media has its own Terms of use agreement which every user must agree to before they are allowed to set up an account with them meanwhile everyone is different when it comes to believe. This is subject to believe and cultural differences. Personally i spot a privacy issue with Facebook which I believe that it invade my privacy, having known that Facebook want me to agree with the policy that every of my conversation or content sheared with my mates can be assessed by Facebook once I clicked on the agree button. One of my suggestion to social media users is to take their time to read the social media Term Of Use before they set up their account. In November 2014 BBC Technology news, BBC technology correspondent Rory Cellan-Jones state  that

Social networking firms including Facebook and Twitter are being told to make it clearer to members how they collect and use their data.”

Break!!! Break!!! Break!!!

After the break, we had another lecture who took us through the way web 2.0 technology brought changes to lots of organisation. As a group, we also look at the way technology and information system can change impact positively on the future of  Salford Business School. 


BBC News Technology 28 November 2014. Roy Cellan-Jones. Social media was told to simplify terms and conditions for their service users. Source: Assesed: 01/03/2015.

Charles Ess (2013):Digital Media Ethics and the society series. Chapter one which talked about the central issues in the ethics of Digital Media. Source:  Accessed: 24/02/2015

W3C web accessibility Initiatives which detailed about the guidelines of web accessibility for various users. Source: Accesed:01/03/2015


Data quality take a very important role in any Organization so it cannot be ignored. In other words, it is very important for organisations to get data quality right than trying to find a big data. According to Johan Krebbers vice president of architecture at shell. He said:

“If you want a step-change in efficiency, you need to have better quality of data,”

“Data is very much a business issue, you’ve got to make sure the business understands the importance of it and people take ownership.

“You have to make sure the IT story is also a business story.”

“But it’s only a success if you have good quality data. Garbage in is still garbage out.”

Shell undertakes both upstream and downstream production in locating and processing oil, so all data is important and relevant.

“Companies need to look at data management, get business information management in order.”

Krebbers said the best benefits of big data were realised by using a mixture of technologies.

A mixture of more expensive in-memory, for speed; SQL, for a more economical option; and Hadoop, as a means of storing data you don’t know what to do with.  

“We need a ‘horses for courses’ approach. Carefully consider what combination of technology to use – there is no one size fits all – it is not a silver bullet,” he said.

“Businesses need a holistic approach. They should consider the full business segment and choose the right solution,” he said.

For a big organisation in oil sector such as shell, there will be need for constant flow of data starting from the industrial sector down to the service product users. With the use of quality data, shell customers and clients can now use mobile devices to track their gas supply.

Therefore organisation collaborating online, reaching and engaging with customers and employees across mobile and web applications or using big data and analytics need efficient ways to distribute data.

Some of the problem that organisation face when it comes to data quality data distribution is that they don’t address the root cause of their problem they rather turn to inefficient ways of distributing this data by adding more hardware infrastructure, higher bandwidth and network utilization meanwhile all these will drastically increase data distribution costs. Having said that, according to Push Tech the best way to get data across is to efficiently distribute data to employees, machines and customers via web and mobile applications without affecting the organisations application performance. This is critical in live, dynamic, real-time environments such as eGaming, financial services, utilities, telcos, transportation and logistics or media and broadcast.

We can now see that distributing quality of data to customer, clients and members of staff in a very effective way will not only help the organisation to get the message or product across in a cheaper way but also give the organisation more flexibility of tracking progress based on applications on different mobile platforms.


Kathleen H. (2013) Data quality more important than fixating over big data, says shell VP. Source: Accessed 28/02/2015

Scott L, (2012). Data Quality is too important to ignore. Source: Accessed 28/02/2015

Vangie B. Wbopedia: Big Data. Source: Accessed 28/02/2015.

Push Tech. How Diffusion works: Intelligently Distribute Data. Source: Assessed: 28/02/2015

Day 1 Lecture Looking at organisation from external point of view and Blogging


Looking at Salford University Organisation as an outsider

The first activity that was put across the class helped everyone to participate and set everyone in discussion mood.  The Task is for us a an individual to view Salford University organisation as an outsider not as Salford University Student. Everyone participated and as you can see from the image above that the context map was grouped into different categories. What I learnt from this short class exercise help to see the view of organisation as an outsider i.e. what people think about an organisation which is based on expectation and needs. Some of the factors that we discussed are technology factors, regulatory trends, semantic analysis of pressures that faces organisations and how the organisation should adapt to change.


After a short break, we then discuss about setting up blogging. I was able to get the difference between a good blog and what also makes some blog better than the others. We went through the process of setting up a blog. Although I am someone that is very good in programming and also in graphics so I can say that setting up a good ethical and standardized website or blog is not new to me. Some of the things I gathered from this lecture is that blog needs to meet a particular audience i.e. it need to be specific and draw attention of the audience to a particular topic of interest. The video bellow also put more lights into the reasons why blogging really matters.

Some of things to consider are: Audience, the purpose of the post, the right length, what makes it readable, the use of pictures, techniques, where to start, categories and tags etc.


University of Exeter. What makes a good blog post. Source: Accessed: 25/02/2015

Blogger: How to write great blog content. Source: Accessed:25/02/2015.

Dorrie Klark  talk at the UnleashWD conference and explains why blogging and social media are essential for business—and also for living your brand. Video Link: Accessed:26/03/2015